Elegance Beyond
Measure
Discover a legacy of precision. Each Aura timepiece is a symphony of mechanical perfection, crafted for those who define their own era.
A Century of
Uncompromising Precision
For over a century, our master artisans have pushed the boundaries of horology. Every movement is assembled by hand in our Geneva atelier, honoring traditions passed down through generations while embracing the future of micro-engineering.
We don't just build watches; we forge heirlooms designed to outlast lifetimes.
Discover our storyThe Collections
Explore our curated selection of timepieces, where distinct character meets unparalleled craftsmanship.
The Sovereign
Dress Collection
Minimalist elegance with a rose gold finish, designed for the most formal occasions.
Explore Sovereign
The Abyssal
Dive Collection
Rugged durability meets deep-sea precision. Water resistant to 500 meters.
Explore Abyssal
The Velocity
Chronograph
Complex complications for the modern racer. Track every fraction of a second.
Explore VelocityFind Your Timepiece
Filter by collection and style to explore watches crafted for every wrist and every era.
Aurora Titanium
$12,400Holographic dial, titanium grade-5 case.
Lumière Ceramic
$9,800Iridescent gradient, slim ceramic profile.
Heritage Or 1892
$18,600Ornate gold case, ivory roman dial.
Belle Époque
$14,200Art deco enamel, rose gold filigree.
Équilibre Steel
$7,900White dial, leather strap, timeless.
Marine Bleue
$10,500Blue sunburst dial, steel bracelet.
Wrist-Size Customizer
Preview any timepiece on a wrist built to your exact measurements. Adjust your wrist circumference and case diameter to find your perfect fit — in three dimensions.
Excellent balance. The case frames the wrist with classic horological proportion.
In-House Movements
Every caliber is designed, manufactured, and assembled entirely within our own facilities in Geneva.
Premium Materials
From 18k Everose gold to scratch-resistant sapphire crystal and grade-5 titanium, we source only the finest elements.
5-Year Guarantee
A testament to our confidence in the reliability and longevity of every timepiece we create.
Global Boutiques
Experience Aura in person at our exclusive locations around the world.
Geneva Flagship
Rue du Rhône 42, 1204 Genève, Switzerland